©2021 Reporters Post24. All Rights Reserved.
Huawei has launched the Pura 80 series smartphones, its latest flagship, packed with high-end specifications and containing four models – Pura 80, 80 Pro, 80 Pro+, and Pura 80 Ultra. This launch also comes at a time when the Chinese tech maker is catching industry-wide attention for advancements in chip technologies and returning momentum in the smartphone sales.
At the unveiling event, Yu Chengdong, Chairman of Huawei smart devices, revealed that the company has invested a total of 1.249 trillion yuan ($173 billion) in research and development in the past 10 years. Its R&D expense reached 179.7 billion yuan ($25 billion) in 2024, which is about 20% of the total annual revenue. The immense investment in the research has helped the company to overcome challenges such as chipset acquisition for newer devices, including the Huawei Pura 80 series.
The Pura 80 Pro, Pro+, and Ultra come with a round frame and multi-layer camera bump, while the standard version has a flat outlook.
The Pura 80 equips a 6.6-inch flat OLED panel, and the Pro, Pro+ as well and Ultra models feature a 6.8-inch quad curved panel. Users will experience 3000 nits peak brightness, 1-120Hz LTPO adaptive refresh rate, 1.07 billion color display, P3 wide color gamut, 460 ppi, and HDR vivid high dynamic content quality.
Huawei Pura 80 display
The lineup uses a 50MP one-inch RYYB ultra-large main camera, which improved the real-time image data processing by up to 200% compared to previous Pura models. It has AI noise reduction and image color boost capability improvements.
Huawei Pura 80 Pro+ camera specifications
The Ultra model has the strongest camera capabilities with TCG triple-real-time fusion technology. It increases the dynamic range to the highest 16EV, making the phone spot almost any light condition and capture it as real as possible.
The phone has also become the first ever to release in the industry with a dual-lens switchable telephoto camera system. The camera has two mirrors inside supporting 3.7x and 9.4x dual optical focal lengths (varying between 13mm, 22.5mm, 83mm, 212mm). It is revealed that this technology has increased the optical range by 129% compared to Pura 70 Ultra.
Huawei Pura 80 Ultra
The Pura 8 0 phones bring HarmonyOS NEXT, Huawei’s homegrown operating system. Moreover, the software has various system effects specially designed for the flagship lineup, such as mobile themes. The phone has 36 percent overall performance improvement with the new Ark engine.
The top three models pack a 5700mAh battery, provide a large power backup, and support 100W superfast wired and 80W wireless charging. The standard version comes with a 5600mAh pack with 66W wired and 50W wireless charging.
The Pura 80 Pro starts at 6499 yuan ($904), the Pro version at 7999 yuan ($1110), and the Ultra version at 9999 yuan ($1390).
