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Additionally, IMILAB claims to have included a heart rate sensor, a blood oxygen saturation monitor and a 330 mAh battery for up to 30 days of battery life. The smartwatch contains multiple sports modes too, but no GPS module. The W12 supports customisable watch faces too, which is nice touch.
Currently, IMILAB sells the W12 on Amazon for €69.90. It is unclear if the company plans to sell the smartwatch globally, though. You can also enquire about the W12 on Hoylar. Unfortunately, the company does not state how much the IMILAB W12 costs, for some reason.