SEO

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets. That means…

Keyword research, link building, HTML & CSS – these are all skills that are not directly needed by an enterprise SEO. You are not a jack-of-all-trades. You are not a growth hacker. This is not traditional SEO. In enterprise SEO, …

Have you ever found out that someone doing the same SEO job has a better salary? And how do you know what salary to request in an SEO-related job interview, anyway? Search Engine Journal has just conducted our first State of SEO…

WordPress is a content management system. One of the ways it manages content is by grouping it with taxonomies. You can add more taxonomies, but the default taxonomies are the WordPress Category and Tag. Used correctly, both can greatly…

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers. Whether you have a physical location or an online business that serves a…