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Apple loses smartphone crown in China as Vivo and Huawei outsell iPhone

Apple has been dethroned as the largest smartphone seller of China in the year 2024 with local competitors Vivo and Huawei surpassing the iPhone maker following a pretty significant decline in its annual shipments, reported Reuters.

  • Apple’s worst smartphone sales performance in China since 2016
  • Annual sales decline was one of Apple’s worst in China-Canalys data
  • Rivals Huawei, Vivo overtake Apple market share-data
  • iPhone sales fell in all four quarters, including 25% drop in Q4-data
  • Apple’s latest phones lack AI capabilities in C

According to Reuters, a data from Canalys revealed that Apple experienced its largest ever annual sales drop in the country China with a 17% decrease that affected all four quarters while including a 25% decline in the final quarter. When it comes to the figure of the full year, Vivo captured a 17% market share, followed closely by Huawei at 16% while Apple fell to merely 15%.

Recent reports have revealed extremely shocking news for Apple, as Apple has eventually lost its tag of top smartphone seller in the country China as it has gradually dropped to the third position in the year 2024 and there are some significant reasons behind it.

 

 

In response to the competitive pressure, Apple has resorted to severely rare discounts to stimulate sales while including promotions on its iPhone 16 models. The overall smartphone market in China saw a 4% increase in shipments for the year 2024 while reaching 285 million units, noted Reuters.
Apple has been dethroned as the largest smartphone seller of China in the year 2024 with local competitors Vivo and Huawei surpassing the iPhone maker following a pretty significant decline in its annual shipments.

What did a recent data from Canalys reveal?

A recent data from Canalys revealed that Apple experienced its largest ever annual sales drop in the country China with a 17% decrease that affected all four quarters while including a 25% decline in the final quarter.

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