Apple iPhone 15 Pro Max review

A total of four cameras with a new 5x telephoto

The Apple iPhone 15 Pro Max has a total of four cameras – three on the back and one selfie camera. Each of these setups is further assisted by a LiDAR system (back) and a 3D ToF camera (front). All but the selfie camera have been updated on the new Pro Max model, though some of the updates may go unnoticed if all you’ve got is the specs.

Let’s explore the camera system on the back. Starting with the main camera on the back, the 15 Pro has a 48MP sensor with 1.22µm pre-binned pixels and second-generation sensor-shift stabilization. The lens’ focal length has a 24mm equivalent and the aperture is f/1.78.

While the key numbers look unchanged, Apple is introducing a few new imaging possibilities for the iPhone 15 Pros. You can now capture 48MP HEIF/JPG images alongside 48MP ProRAW. They’ve also come up with 28mm and 35mm equivalent digital zoom modes, and the iPhone will let you pick one of these focal lengths as your default setting.

The iPhone 15 Pro Max debuts the first periscope camera on an iPhone. Thanks to the folded optical design, the Pro Max finally zooms past 3x and up to 5x, or 120mm in 35mm equivalent terms. The optical design is unique. Apple calls it a tetraprism, and light gets reflected across four elements before reaching the sensor. The lens itself is an f/2.8, the brightest on a 120mm camera on a phone, as Apple claims, which, granted, is a pretty specific claim. There’s optical stabilization, too, where the lens and sensor both move to counteract any camera shake.

The ultrawide is also carried over from the previous generation, but at least that one was upgraded last year and doesn’t date all the way back to the 13 Pros. It’s based on a 1/2.55″ sensor with a 1.4µm pixel pitch and 100% focus pixels, which is coupled with a 13mm f/2.2 lens. Macro photography is supported, of course. This camera has a new anti-reflective coating, improved HDR and better Night Mode.

The selfie camera uses a 12MP 1/3.6″ sensor again with a bright f/1.9 aperture on its 23mm lens and supports autofocus. There is also OIS, which is a rare feature on a selfie cam.

Finally, the 9-LED flash from last year is here to stay – it has the LEDs arranged within a 3×3 grid. Each of those can be independently adjusted and fired. It’s a true-tone flash with slow sync.

Camera app and features

The viewfinder has stayed mostly intact since iOS 16. You can see outside of the viewfinder thanks to the precise calibration of the three cameras, allowing you to see what will be left outside the frame in real-time.

Apple’s image processing includes all legacy features – Smart HDR, Night Mode, and Deep Fusion – and last year’s Photonic Engine.

All enhancements, except for Night Mode, are out of the users’ control. The Night Mode icon pops up automatically when a low-light scene presents itself, and you will see the seconds suggested next to the Night Mode icon. You can choose longer exposure or altogether disable the Night Mode.

Macro mode is available, too. Enabled by the ultrawide camera’s autofocusing capability, it’s an option you only get on the recent Pro models.

As usual, all cameras talk to each other, so they already know the correct exposure and tone mapping settings when you switch between them. This applies to both stills and videos.

The camera interface has 0.5x, 1x, 2x, and 5x toggles. The macro toggle appears automatically if you are close enough for such a photo. If you tap on the 1x toggle, you will zoom to 28mm equiv (1.2x), and an extra tap will get you 35mm (1.5x). As we have established, those are crops and upscales from the standard output, but pretty good ones, nevertheless.

You swipe between modes and have a couple of settings you can uncover with an upward swipe – flash, night mode, live photo, photo aspect, exposure compensation, and filters. In video mode, you can change the resolution and frame rate from the viewfinder.

     
Camera app

Portrait mode is available on the main, tele and selfie cameras. There is a new Portrait feature on the new iPhones – portrait after the fact. The iPhone will detect when you capture a person, pet, or any subject that could be suitable for a portrait mode and automatically capture a depth map. And if you decide you want to blur the background later – you can do it from the Photos app. Neat! We guess apps like Focos might become obsolete soon.

We also noticed when the camera app was going to capture a depth map, it displayed an F shortcut on the viewfinder in the regular Photo mode. If you use it, you will capture a portrait right away, without going into the Portrait mode.

RAW capture is supported across all cameras, and it can shoot in 48MP for the primary one if you have enabled Resolution and RAW control. This will add a new toggle called JPEG Max.

There is this feature called Photographic Styles, which automatically edits a photo, one element at a time (applying different corrections to the subject and background, for example). You can choose between Standard, Rich Contrast, Vibrant, Warm, and Cool. You can tune each of these modes to your liking and set your preferred one as default. It’s like filters but more permanent.

     
Camera options

Cinematic Mode is present, as well as Action Mode.

Daylight photo quality

The primary camera on the Apple iPhone 15 Pro Max saves 24MP by default, though options for 12MP and 48MP are also available. The 48MP sensor still uses a Quad-Bayer color filter, which means the 24MP photos the iPhone saves are most probably a product of supersampling and multi-stacking.

The 24MP daylight photos from the main camera are surprisingly good, though typically Apple. Comparing them to the 12MP output we can see there is more detail in pretty much everything – foliage, labels, building decorations, the mountain. But then there is no detail increase on moving objects like cars (and plate numbers). Which means Apple does excellent super sampling, but it is still limited in a way.

Of course, it cannot be anything else as the camera has a 48MP Quad-Bayer sensor. It can crop the center from the 48MP image or supersample the 12MP output. We suspect it is the latter, judging by the contrast and the dynamic range.

Long story short – there is more detail to be seen in the 24MP photos and we think it is worth saving in this default resolution. Plus – the file size difference is about 1MB-1.5MB increase per HEIF image (say from 2.5MB to 3.8MB).

The photos are detailed, and there is no visible noise. The white balance is spot-on, and the color rendition is a 1:1 match to real-life. The contrast is great, while the dynamic range is wide enough.

Apple’s image processing has mostly stayed the same for quite a while – the super accurate colors look somewhat anemic and their algorithm still tends to go overboard with the sharpening.

Tip: If the color rendition is not to your liking too, just use one of the extra Photographic Styles – we chose a more saturated one immediately after we were done with the review. This is not a filter you need to select every time, but a color preset that is always used unless you change it.

   
   
  
Main camera, 24MP

And here are a few 12MP photos taken with the new iPhone. Those are the usual oily over-sharpened mess the iPhones present as class-leading photos. Well, they are not. We suspect Apple finally understood that, and it solved it with… supersampling. Magic.

   
Main camera, 12MP

Apple dedicated a few moments from its nearly 1-hour iPhone 15 presentation to the new Pro models’ custom 28mm and 35mm shooting modes. Technically, you get a cropped 28mm or 35mm portion from the native 24mm primary lens and you get it in the same 24MP resolution as the default 24mm images. Apple says that with the iPhone 15 Pro, “it’s like having seven pro lenses in your pocket”.

It’s a convenient feature for those who prefer a focal length narrower than 24mm. You tap the 1x mode in the camera to go to 28mm (1.2x) and once again to 35mm (1.5x). You can even make either the default camera focal length, which is extra convenient.

We attempted a little experiment around this new functionality. We manually cropped from 24mm 24MP shots and upscaled them up to 24MP using Photoshop’s Preserve Details 2.0 resampling method. Looking at the results side-by-side, we’d say there isn’t a discernible difference between Apple’s 28mm shot and our simple crop-and-upscale.

And here are the 28mm samples.

   
Main camera 28mm, 24MP

It’s the same story with the 35mm images.

   
Main camera 35mm, 24MP

The 48MP sensor allows Apple to offer 2x lossless zoom by cropping from the center of the 48MP image. Those are always saved in 12MP, no matter the selected resolution for the main camera.

The 12MP 2x zoomed photos are very good – the detail is enough and it is not over-sharpened, the contrast is high and the dynamic range is wide. The colors are a match to the standard output.

We can see traces of supersampling, which were most obvious in the foliage, but for all intents and purposes – those are solid 2x zoomed photos.

   
   
   
Main camera 2x zoom 48mm, 12MP

Some of our readers asked for 3x zoomed photos, as the difference between 2x and 5x is not that small. And they do have a point.

Unfortunately, the 3x zoomed photos are clearly lacking in detail as the crop and upscaled beyond 2x becomes obvious. There is no Apple “magic” here, just a simple digital zoom.

   
Main camera 3x zoom, 12MP

Finally, let’s look at some 48MP photos. Looking through them, we saw detail that was not visible on the 24MP images, which means they could be worth something especially if shot in RAW. They are not that detailed in full resolution, obviously, and heavily over-sharpened.

   
Main camera, 48MP

The new 5x telephoto camera saves very good photos – the resolved detail is plenty, even if not impressive, the noise is low, and the sharpness is just right. The rest of the properties are a match to what the main camera offers – great contrast, realistic dynamic range, and accurate colors.

   
   
   
5x telephoto camera, 12MP

And here are a few 10x zoomed photos. Those are surely not on S23 Ultra 10x level, but we suspect that Apple does some supersampling here, too, as those photos exhibit more detail than a simple crop and upscale would have offered. So, if needed, the iPhone 15 Pro Max would offer zoomed photos beyond 5x with good quality.

  
10x zoom with tele, 12MP

The 12MP photos from the ultrawide shooter are among the better ones we’ve seen from such a camera, though not the best. They do offer high resolved detail and outstanding corner rendition and sharpness, but their high-frequency detail like foliage is a smeared and over-sharpened hot mess.

Other than that, the ultrawide photos are quite presentable with low noise, high contrast and good dynamic range, as well as accurate colors.

   
   
   
Ultrawide camera, 12MP

The ultrawide camera also supports dual-pixel autofocus, which comes in handy when you want to shoot macro photos from as close as 3-4cm. As soon as you are really close to a subject, the camera can automatically switch to a macro mode, but it will be with a field of view matching the primary camera. This means that it will crop and then upscale. That’s why we prefer to just switch to the UW camera and do it by ourselves.

The macro shots we snapped with the ultrawide camera are excellent – the subject on focus is rendered very well – detailed, sharp, and colorful. The contrast across those photos is great, and the dynamic range is commendably wide. The colors from this up-close are surprisingly lovely.

   
Macro with UW camera, 12MP

Selfies

The iPhone 15 Pro Max has the same selfie camera Apple introduced last year – a 12MP sensor with 23mm f/1.9 OIS lens and autofocus. The camera still offers two FoV settings in the viewfinder – the slightly zoomed-in 7MP crop that is equivalent to a 30mm field of view and the full 12MP mode, which has a 23mm equivalent FoV.

If you hold the phone in portrait orientation, selfies are cropped to 7MP to provide a tighter framing but rotate the phone horizontally, and you get more of the scene with the phone automatically switching to the wider 12MP mode. You can also switch between those two modes manually by tapping on the arrows near the shutter button.

The 12MP selfies we shot on the iPhone are superb – the detail is plenty, there is no noise, the colors are lovely and so is the contrast, while the dynamic range is adequate and not over the top.

Apple’s processing once again shows its true self as some facial features come out a bit too pronounced by sharpening and micro-contrast enhancement. While we are not fans of the skin-smoothing algorithms used by other brands, Apple seems to be on the exact opposite side of the spectrum, which is not very likeable either.

  
  
Selfies, 12MP

Portraits

The iPhone 15 Pro Max defaults at 2x portraits, but you also have 1x and 5x options. The simulated 48mm focal length is perfect for such photos, but the native 120mm f/2.8 lens should offer some excellent shots.

Let’s start with the default 2x shots. Those are saved in 12MP and appear to be excellent – the accuracy of the subject separation is impressive, the simulated blur is incredibly convincing, the colors are likable, the dynamic range is wide.

It’s just that when you zoom at 100%, you will see the person is not that detailed, with mediocre sharpness across the board.

  
  
Default 2x zoomed portraits, 12MP

The 1x photos are saved in 24MP and while they offer a wider field of view, they don’t offer much more resolved detail. They are still some solid shots and among the better ones we’ve seen.

  
  
1x portraits, 12MP

Finally, let’s check the 5x zoomed portraits. We had to step 1m away to shoot those, and we admit those are not that convenient to take no matter what the scene. Then again, those are simply stunning! Everything is superb here – subject rendition, detail, sharpness, colors, facial features. Same goes for the background and the blur – everything looks impressive. And the global dynamic range and contrast also deserve praising.

The colors are accurate but not that lively, so if you want more saturated one – just set a specific photographic style.

  
  
5x portraits, 12MP

Low-light photo quality

The modus operandi of Apple’s Night Mode remains unchanged – it triggers automatically in low-light scenes and usually chooses 1s exposure for the primary camera and 2s-3s for the rest. You can choose a different exposure time or disable the Night Mode. Once disabled, it will stay this way until you enable it or restart the camera app.

The Night Mode shots are always saved in 12MP, and so are the 2x zoomed photos, as we established. The only way to get a 24MP nighttime photo is to disable the Night Mode.

The first set of photos we offer you below were shot on Auto, and for most, the algorithm chose 1s exposure time. Only the first and the last photo were shot without NM.

The (Auto) photos from the primary camera are impressive. The ones shot with Night Mode are slightly brighter than reality, but definitely not over the top. The photos are abundant in detail, there is no noise, the sharpness is top-notch.

The exposure is excellent across the board, the dynamic range is realistic with sometimes brightened shadows, and the color presentation and saturations are lively and lovely.

   
   
Main camera Auto, 24MP

The 24MP photos are more realistic looking, with a cooler tone, darker overall exposure, and darker and less contrasty shadows. There is still plenty of detail, and while there is some noise, it doesn’t get in the way.

   
Main camera Night OFF, 24MP

The Auto photos we shot at 2x zoom are impressive – they are detailed, in fact, more detailed and sharper than any 2x telephoto camera will offer you nowadays. They are noise-free, the contrast is high, the dynamic range (deeper shadows some but not many blown highlights), and the colors are superb.

   
   
Main camera 2x zoom Auto, 12MP

You can get a wider dynamic range, more realistic look, and colors for the 2x zoomed photos if you opt out of the Night Mode. But this will lower the resolved detail and the sharpness.

   
Main cam 2x zoom Night OFF, 12MP

The 5x telephoto camera captures amazing nighttime photos! It prefers to shoot with Night Mode (about 2-3s), and the images turn out thoroughly impressive with plenty of detail, outstanding sharpness, low noise, great color presentation, high contrast and satisfactory dynamic range.

These are some of the best 5x zoomed nighttime photos a phone can capture in 2023.

   
   
Tele camera 5x zoom Auto, 12MP

Opting out of the Night Mode often leads to a 5x digital zoom with the main camera. We got only three real photos without Night Mode from the telephoto camera. They are still detailed and sharp enough and look more realistic. They are a bit noisier and darker than the Night Mode ones, and with more natural color saturation.

  
Tele camera Night OFF, 12MP

The ultrawide camera offers excellent Auto photos – they are bright, detailed and with balanced sharpness, with well-cleaned noise but not too harsh, and with superb color saturation and high contrast.

   
  
Ultrawide camera Auto, 12MP

Opting out of the Night Mode is not recommended as the photos are darker, softer and noisier, and with dull colors. They are still very much usable but are rather mediocre.

   
Ultrawide camera Night OFF, 12MP

And here’s how the main camera stacks up against the competition in our extensive Photo compare database.

 
iPhone 15 Pro Max against the iPhone 14 Pro Max and the Galaxy S23 Ultra in our Photo compare tool

Video capturing

The iPhone 15 Pro Max can record video at up to 4K60 with all of its four cameras. 4K24 is also available across the board if you’re after a more cinematic motion look. All videos benefit from class-leading stabilization – Apple calls this cinematic video stabilization (with Enhanced Stabilization being ON by default). The slow-mo options max out at 1080p at 240fps.

Action mode is present – it uses the ultrawide camera at 60fps. It crops heavily from the 4K footage (that’s why the resolution is 2.8K) and delivers super smooth and incredibly stabilized video. It is available to all rear cameras and can be shot at any resolution and frame rate, but, as we pointed out, its main hardware is the ultrawide camera at 2.8K@60fps.

The iPhone 15 Pro Max supports Cinematic mode (rack focus) up to 4K at 30fps.

ProRes can now be shot in 4K60 if you download videos on an external USB 3 hard drive. Support for Log encoding is also present. And there will be an option for Spatial Video capturing, so you can play your iPhone videos in 3D on Apple Vision Pro.

You can capture HDR videos straight into the Dolby Vision format up to the same maximum 4K60. You can edit these videos on the go on your phone; you can upload them on YouTube or any other popular platform or even send them to your friends. The Dolby Vision information is saved outside of the video stream, so the video will look normal to any non-HDR player/screen and will be color-boosted on any Dolby Vision-compatible player and display.

You also have a choice between H.265 HEVC and H.264 video encoders. The High-Efficiency mode uses H.265 and is mandatory for 4K60 and HDR footage, while the More Compatible mode (H.264) provides easier playback across different devices.

The iPhone 15 Pro Max, just like the previous iPhones, captures wide stereo audio for the videos at about 192kbps.

Before we begin, we want to applaud the iPhone camcorder for shooting equally great 30fps and 60fps videos across all resolutions. And even with the always-on electronic stabilization, which usually softens other videos, the iPhones still deliver outstanding video quality.

Daylight video quality

All 4K videos from all four cameras are simply outstanding. The resolved detail is abundant, the sharpness is superb, there is no noise, the dynamic range is incredibly wide, the colors are accurate, the processing is balanced and, everything looks natural, and there is no excessive sharpening.

Furthermore, the 2x zoomed videos deliver almost the same level of detail and sharpness, while the ultrawide videos impressed with stunning sharpness across the corners.

The 5x telephoto and the selfie videos are also super nice, just like the rest, even if their per-pixel quality is a bit lower than the rest (they have smaller sensors, after all).

Low-light video quality

The low-light video from the primary camera is very good, with enough resolved detail, low noise (if any), natural sharpness, and good exposure. The color saturation is great, contrast is high, and the dynamic range is realistic.

The 2x videos are softer and noisier but still quite usable, with good contrast and pleasantly saturated colors.

The 5x nighttime zoomed videos are quite soft as the camera app often crops from the main camera. They are usable, though they could be better.

The ultrawide camera also saves some very good clips. They have higher-than-expected detail and good sharpness, and the gentler noise reduction might have helped. The colors are saturated and realistic, and the contrast is kept high without hurting the good dynamic range.

And here are screen grabs from each video. Let’s start with the daylight clips.

 
 
1x • 2x • 5x • Ultrawide

These are low-light screenshots.

 
 
1x • 2x • 5x • Ultrawide

And the final one is from the selfie camera.

Selfie camera

Stabilization

Whether it’s the primary, ultrawide, or selfie cameras – Cinematic stabilization is easily class-leading.

The 5x telephoto camera offers good stabilization – this imager was not meant to be used when walking, but panning is surely great.

Here’s how the iPhone 15 Pro Max compares to other devices in our vast video compare database.

 
iPhone 15 Pro Max against the iPhone 14 Pro Max and the Galaxy S23 Ultra in our Video compare tool

Conclusion

Oh, so iPhone. This phrase describes the new iPhone best. It is, without a doubt, the best iPhone Apple has ever built. The latest model brings a new chip, a new connectivity port and features, a brand-new zoom camera, and a different titanium build for a lighter and tougher body.

It also keeps a lot of the same – same display, same speakers, same battery, same selfie camera, same iOS. Most of these features have already peaked, and it’s only natural to see smaller, incremental improvements instead of large generational jumps.

New Max and old Max

The launch of the iPhone 15 Pro Max is a great opportunity to buy the now cheaper iPhone 14 Pro Max. It may not have a 5x camera, and the raytracing may not be hardware-level, but that won’t matter for most people. And we’ll give you another reason to consider it – it looks more premium.

Of course, if the Max is too large for you, then there is the regular Pro, a virtually identical smartphone with the Max but smaller, and its zoom camera maxes out at 3x magnification.

 
Apple iPhone 14 Pro Max • Apple iPhone 15 Pro

Outside Apple’s walled garden is a world of capable and innovative smartphones. The Galaxy Z Fold5 and Z Flip5 are superb foldables – the former is suitable for power users, the latter – for those wanting superb pocketability. The Xiaomi 13 Ultra is the ultimate cameraphone, while the Sony Xperia 1 V offers the most customizable video capturing on a smartphone.

   
Samsung Galaxy Z Fold5 • Samsung Galaxy Z Flip5 • Xiaomi 13 Ultra • Sony Xperia 1 V

Our verdict

You wouldn’t get the Apple iPhone 15 Pro Max for its Titanium frame. Its 5x telephoto camera and USB-C port are not features that will sell millions either. As for the console-level GPU, it will take time for that to be fully utilized by mobile game graphics.

Then why get the iPhone 15 Pro Max?

White and Natural Titanium

The iPhone 15 Pro Max is worth getting for its well-rounded user experience, luxurious design, its premium services and warranty, for its clockwork iOS, and for its versatile camera experience with great photos and exceptional videos. And a thousand other little things we cannot fit into this verdict.

We doubt many iPhone 14 Pro/Max users will upgrade right away as the hardware improvements are mostly incremental. But it is a notable update over the 13 Pro Max and a major overhaul over the 12 Pro Max.

One of the biggest improvements targets videographers and will go under the radar for the masses. We are talking about capturing 4K60 ProRes videos straight onto an external SSD drive or memory card, which might open use cases and workflows that have never been possible before.

The new model delivers on most of its promises, even the carefully worded ones like performance improvements. The only potential issue that is unpredictable so far is thermal management. There are reports of overheating and/or severe throttling, though we couldn’t replicate the chipset and charging overheating. Which does not mean they don’t exist, of course.

Apple has never targeted the tech-savvy smartphones users with the iPhone and instead won their large base with consistent quality, a high level of service and convenience and (some) pro features. And the formula is still working, better than ever if you ask us.

So, should you get the new iPhone? It is the best iPhone ever made, you know. It has a stunning design, an outstanding display, great performance, impressive speakers, pro-grade cameras with a consistently good photo and class-leading video quality, long battery life and likable if weird iOS.

And even if there is a potential issue with performance and some image processing imperfections, it remains among the best smartphones on the market right now.

Yes, the iPhone 15 Pro Max is worth having in your pocket – it combines the best Apple has to offer in 2023, and it all works really well. And if it doesn’t, Apple will fix it one way or another. Is it the best phone out there? No. Maybe? Yes! It depends on who you are and what you are looking for. If you are after the ultimate Apple experience, then it’s a 100% Yes.

Pros

• Exquisite and now lighter design, water-resistant up to 6m deep.
• Outstanding OLED, super bright, color-accurate, Dolby Vision.
• Excellent battery life.
• Superb speaker loudness, balance, sound quality.
• Top-notch performance.
• Upgraded connectivity across the board, UWB2, too.
• Class-leading video capturing and stabilization, impressive Pro modes.
• Superb daylight and nighttime photos from all cameras.
• USB-C is here, and we love it.
• Every iPhone comes with at least five years of iOS updates.
• The best iPhone ever made, duh!

Cons

• A lot more expensive than corresponding Android alternatives.
• No charger in the box, and charging isn’t particularly fast.
• Apple’s iOS restrictions can be off-putting to newcomers to the ecosystem.
• The GPU throttles down to 50% of its max performance under load.
• The photo processing could benefit from less sharpening at times.
• Rear glass is reportedly much more shatter-prone than before.